AT A GLANCE
VISIONARY MINDZ
ENTERTAINMENT
Client
Expertise
• VIDEO EDITING
• CINEMA 4D MODELING
• ADOBE SUITE
• BRAND ADHERANCE
Date Completed
JAN. 2016
Winterland Nights Event
Visionary Mindz Entertainment, along with a host of associates, hosted several events per year at the time of this project. A flyer design, both physical and digital with additional collateral was commissioned, along with a video promotional presentation that could be shared on social media.
COMPLICATIONS
Most entertainment events have a fluid roster of performers until weeks before the event is to take place, this leads to the issue of having a design that is compartmentalized enough to allow for easy swapping and adding of information. While the flyer design would be easily changeable it also needs to work across platforms to the digital collateral and resource heavy promotional video that, if changes are made, take a long time to render and package for social media distribution.
SOLUTIONS
Following suit to the compartmentalization of the flyer, the video was also set up in stages, allowing for promotions in “teaser” segments with the final render being a combination of the whole. This allowed for the resources needed to create the entire video to be separated, and therefore a reduction in strain on the private studio that produced the renders was achieved. The event was a success due to the professional yet inviting presentation of entertainers and performers.
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